英语翻译What Is A Naming Workshop?It's the first on-site training tailored for your company's naming needs.It's a concentrated one-day program designed expressly for your marketing,product management and communications people.It starts with a sho

英语翻译What Is A Naming Workshop?It's the first on-site training tailored for your company's naming needs.It's a concentrated one-day program designed expressly for your marketing,product management and communications people.It starts with a sho
英语翻译
What Is A Naming Workshop?
It's the first on-site training tailored for your company's naming needs.
It's a concentrated one-day program designed expressly for your marketing,product management and communications people.
It starts with a short discussion on:
The most commonly-asked questions about owning a name.
Types of names.
Criteria for the ideal name.
Researching and testing a name.
Guidelines for multilingual suitability.
After a strategy review on what the new name is to accomplish,the Workshop moves into nearly five hours of facilitated team-leading and orchestrated creativity.Purpose:To develop possible names for your product,service,division or firm.
This creative session uses proven ideational techniques and typically results in a list of hundreds of possible names.Among the techniques we use to help your team of 8-12 people generate new names:
Constructional Linguistics.
Synonym Searches.
Summon a Suffix.
Becoming the Product.
Thought Association.
Forcing a Connection.
Left Brain Meets Right Brain.
As a final step,we review protocols for sifting and sorting all the possible names.
Cost for the one-day Workshop is $7,500.
Why have a Workshop?
According to our biennial survey of American businesses,two-thirds of all companies prefer to do the job of naming themselves.
They want to do it in-house.With their own people,usually working together as a team.But these task forces generally fail.
We have no doubt that your people are well-intended and highly motivated.But they lack the knowledge and the tools to do the job.
The Naming Workshop is your way to ensure success.To do the job better and faster.
The Naming Workshop is not a generic seminar or conference.It is designed just for your people.It takes place on your property,where and when you want to schedule it.Confidential projects can be discussed.Proprietary products can be named.
The Naming Workshop is a results-oriented day,geared to your specific name development needs.Read on to find out why such companies as Ameritech,Kraft Foods and Johnson & Johnson have found it perfect for their needs.

英语翻译What Is A Naming Workshop?It's the first on-site training tailored for your company's naming needs.It's a concentrated one-day program designed expressly for your marketing,product management and communications people.It starts with a sho
什么是命名的工作室?
这是第一次现场培训适合贵公司的命名需要.
这是一个密集的为期一天的计划,明确地设计你的销售,产品管理和通信的人.
它从一个简短的讨论：
最常见的问题,约拥有一个名字.
类型的名称.
标准的理想的名字.
研究和测试一个名字.
准则,多语种的适宜性.
在战略审查了什么新的名字是完成,车间搬进了近五个小时的促进领导和策划创意.目的：制定可能的名称为您的产品,服务,部门或公司.
这一创造性的会话使用证明概念的技术和结果通常是在一个可能的数百名列表.在我们使用的技术来帮助球队8 - 12人产生新的名字：
结构语言学.
同义词搜索.
召唤一个后缀.
成为产品.
认为协会.
强迫一个连接.
左脑与右脑.
作为最后一步,我们审查议定书筛选和排序的所有可能的名字.
成本进行的为期一天的研讨会是7500美元.
为什么拥有一个车间?
根据我们的两年一次的调查的美国企业,三分之二的公司更喜欢做的工作命名自己.
他们想做自己.他们自己的人民,通常一起作为一个团队.但这些任务的部队一般不.
我们毫不怀疑你的人是善意的和高度的动机.但是,他们缺乏知识和工具做的工作.
命名车间的方式是你成功的保障.把工作做的更好,更快.
命名车间不是一个通用的研讨会或会议.它是专门为你的人.它发生在你的财产,在何处及何时你想时间表.保密项目可以讨论.专利产品可以被命名为.
命名是以结果为导向,面向您的具体发展需要.阅读以找出为什么这样的公司内,卡夫食品,约翰逊和约翰逊发现它适合他们的需要.