请帮我翻译成英文.不要机译的~谢谢4.文化交流功能由于各国的政治经济及文化传统有很大的差异,在洽谈时,往往面临着谈判人员的性格特点、谈判方式、行为举止及价值观等方面的差异所造

请帮我翻译成英文.不要机译的~谢谢4.文化交流功能由于各国的政治经济及文化传统有很大的差异,在洽谈时,往往面临着谈判人员的性格特点、谈判方式、行为举止及价值观等方面的差异所造
请帮我翻译成英文.不要机译的~谢谢
4.文化交流功能
由于各国的政治经济及文化传统有很大
的差异,在洽谈时,往往面临着谈判人员的性
格特点、谈判方式、行为举止及价值观等方面
的差异所造成的文化冲突.事实上,不少谈判
人员往往无意识地将自己的文化价值观作为理
解对方的尺度和标准.实践证明,商务人员应
避免“文化参照”,适应异国文化差异.在谈
判中,应熟悉别国的文化背景,把握对方的性
格特点,以便在谈判中处于主动的地位.商务
文化因素渗透在国际商务活动之中,而且经常
会引起文化障碍,造成文化冲突.因此,涉外
商务人员不仅要具备扎实的专业知识、过硬的
外语运用能力,而且必须了解、熟悉异国的政
治制度、经济环境、法律体系、经营习惯以及
商业价值观,提高商务文化意识,才能更好地
实现商务交际和文化交流的多重目的.

请帮我翻译成英文.不要机译的~谢谢4.文化交流功能由于各国的政治经济及文化传统有很大的差异,在洽谈时,往往面临着谈判人员的性格特点、谈判方式、行为举止及价值观等方面的差异所造
4. Culture communication function
Due to the political and economic and cultural world has a great tradition
Differences in business, often faced negotiators sex
Craig characteristics, negotiation, behavior and values, etc
Caused by the differences of cultural conflict. In fact, many negotiations
Researchers often unconsciously will own cultural values as a reason
The scale and standard solution each other. Practice has proved, business personnel should be
Avoid "cultural reference", adapt to exotic cultural differences. talk
Convicted, should be familiar with the other countries of the cultural background, advantage of each other's sex
Glen, so in the negotiations characteristics in active position. business
Cultural factors in international business activities of infiltration, and often
Can cause caused by cultural barriers, cultural clash. Therefore, foreign-related
Business personnel should possess not only the solid specialized knowledge, good
Foreign language skills, and must understand, familiar with exotic politics
Governance system, economic environment, legal system, operation habit as well
Commercial values and improve business culture consciousness, they can better
Achieve business communication and cultural exchange multiple purpose.